Value Radiology

Course content

Meeting 1 — The Survival Trap
Value is different from price, commoditization of services, dependence on margin logic, and identification of the real value delivered by radiology.

Meeting 2 — Mastering the Narrative of Value
How to communicate the service based on the benefits perceived by the patient, transforming technical language into information that conveys safety, clarity, speed, and peace of mind.

Meeting 3 — Emotion and Experience as Vehicles of Value
Patient journey, critical points of the diagnostic experience, welcoming, communication, and building differentiated experiences.

Meeting 4 — Value-Based Pricing and Specific Market
Perceived value, willingness to pay, offer development, differentiation, and opportunities in the specific market.

Meeting 5 — Building the Value Machine in the Clinic
Value culture, team alignment, indicators, change management, and implementation plan.

The sequence follows the structure outlined in the original program.    

Teaching method

The course uses the methodology of Nano Learning, combining live online meetings with short, focused content provided between meetings.

The proposal favors the practical and progressive application of knowledge. Each stage presents actionable concepts and micro-challenges related to the participant's reality, allowing learning to be incorporated as the course progresses.     

Mentoring

Following the meetings, participants will have a mentoring phase focused on applying the concepts developed during the program.

Aspects such as value proposition, narrative, experience, offering for the specific market, and defining the first implementation actions will be addressed.     

Final deliverable

By the end of the program, each participant will develop a Value Blueprint, bringing together:

Value proposition + patient experience + offering for the private market + value narrative.