{"id":30505,"date":"2025-12-18T16:35:02","date_gmt":"2025-12-18T19:35:02","guid":{"rendered":"https:\/\/cursosonline.cbr.org.br\/?post_type=product&#038;p=30505"},"modified":"2026-06-13T09:40:27","modified_gmt":"2026-06-13T12:40:27","slug":"2026-gestao-de-indicadores-e-campanhas-motivacionais-para-call-center","status":"publish","type":"product","link":"https:\/\/cursosonline.cbr.org.br\/en\/curso\/2026-gestao-de-indicadores-e-campanhas-motivacionais-para-call-center\/","title":{"rendered":"2026 \u2013 Management of Indicators and Motivational Campaigns for Call Centers"},"content":{"rendered":"<div data-elementor-type=\"product-post\" data-elementor-id=\"30505\" class=\"elementor elementor-30505\" data-elementor-post-type=\"product\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f841fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f841fd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f567e93\" data-id=\"f567e93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-932c3e8 elementor-widget elementor-widget-image\" data-id=\"932c3e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"835\" src=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-scaled.jpg\" class=\"attachment-full size-full wp-image-30666\" alt=\"\" srcset=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-scaled.jpg 2560w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-300x98.jpg 300w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-1024x334.jpg 1024w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-768x250.jpg 768w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-1536x501.jpg 1536w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-2048x668.jpg 2048w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-18x6.jpg 18w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/CURSOS4-600x196.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7c6536 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7c6536\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299a00f\" data-id=\"299a00f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30640d7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30640d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>OBJECTIVE<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a0f8a elementor-widget elementor-widget-text-editor\" data-id=\"48a0f8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The ABCDI Operational Course aims to train managers and customer service teams to strategically utilize the... <strong>performance indicators<\/strong> and the <strong>motivational campaigns<\/strong> as essential tools for excellence in call centers. The goal is to offer a practical and applied approach to:<\/p><ul><li><p>\ud83d\udcca <strong>Definition and monitoring of key performance indicators (KPIs)<\/strong>, ensuring greater control and efficiency in the results.<\/p><\/li><li><p>\ud83e\udde9 <strong>Interpretation of operational metrics<\/strong>, Transforming data into insights for continuous improvement.<\/p><\/li><li><p>\ud83d\udca1 <strong>Development of motivational campaigns<\/strong>, focused on team engagement and appreciation.<\/p><\/li><li><p>\ud83d\udde3\ufe0f <strong>Effective internal communication<\/strong>, strengthening the organizational culture and aligning objectives.<\/p><\/li><li><p>\ud83d\ude80 <strong>High-performance strategies<\/strong>, which combine results-oriented management and motivation to achieve excellence in customer service.<\/p><\/li><\/ul><p>By the end, participants will be prepared to apply management and motivation methodologies that promote... <strong>Greater productivity, improved service quality, and satisfaction for both staff and customers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5002be31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5002be31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fdbe665\" data-id=\"5fdbe665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bb7364 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7bb7364\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>MODERATOR<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a14d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67a14d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-644e68c\" data-id=\"644e68c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b951c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b951c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c06173b\" data-id=\"c06173b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8cca28 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f8cca28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/07\/Dr.-Ricardo-e1759761567151.png\" class=\"attachment-medium size-medium wp-image-23966\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f9f42a\" data-id=\"6f9f42a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8257ba2 elementor-widget elementor-widget-text-editor\" data-id=\"8257ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong><span style=\"color: #333333\">Dr. Ricardo Rocha<\/span><\/strong><\/h5><p>Director of ABCDI (2025\/2026), Doctor graduated from the federal university of Cear\u00e1 in 1997, Medical residency in radiology and diagnostic imaging at the Mandaqui hospital complex - S\u00e3o Paulo SP, Postgraduate studies in head and neck radiology and neuroradiology at IES\/FAMETRO, Former vice-president and director of professional defense at SOCEARA, Director of SINDESSEC and Coordinator of the imaging department of the association of hospitals in Cear\u00e1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41d034d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41d034d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64763e1\" data-id=\"64763e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4041317 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4041317\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>SPEAKER<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa0e69a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa0e69a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2070e45\" data-id=\"2070e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6dc40ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc40ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e455957\" data-id=\"e455957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff1fe2e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ff1fe2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-300x300.png\" class=\"attachment-medium size-medium wp-image-30508\" alt=\"\" srcset=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-300x300.png 300w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-150x150.png 150w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-768x768.png 768w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-12x12.png 12w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-600x600.png 600w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1-100x100.png 100w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/Nova-matriz-para-os-Webinares-210-mm-\u00d7-290-mm-Canva-20-1.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b3a9cc\" data-id=\"7b3a9cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8476b41 elementor-widget elementor-widget-text-editor\" data-id=\"8476b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong><span style=\"color: #333333\">Ana\u00edlton Salles<\/span><\/strong><\/h5>\n<p>I have 25 years of experience implementing and leading Call Center projects, managing multidisciplinary teams and focusing on results. I help companies achieve profits and reach their goals, prioritizing the delivery of project objectives and fostering teamwork. In the private healthcare sector, I have 16 years of experience working in Call Centers for both Payer and Service Provider clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0036ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0036ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4f278\" data-id=\"df4f278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014df5d elementor-widget elementor-widget-image\" data-id=\"014df5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"80\" src=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/RODAPE1-1.jpg\" class=\"attachment-large size-large wp-image-30677\" alt=\"\" srcset=\"https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/RODAPE1-1.jpg 600w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/RODAPE1-1-300x40.jpg 300w, https:\/\/cursosonline.cbr.org.br\/wp-content\/uploads\/2025\/12\/RODAPE1-1-18x2.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<h3><strong>GENERAL INFORMATION<\/strong><\/h3>\n<h5>R$ 185.00 \u2013 Value for CBR\/ABCDI Member in good standing<br \/>\nR$ 250.00 \u2013 Price for Non-CBR\/ABCDI Members<\/h5>\n<h5><span style=\"color: #3366ff\"><strong>*DISCOUNT NOT CUMULATIVE*<\/strong><\/span><\/h5>\n<h5><strong>\u00a0<\/strong><\/h5>\n<h5><strong>Format: <\/strong>Online<strong><br \/>\nWorkload:<\/strong> 3h<br \/>\n<strong>Date:<\/strong> August 6th \u2013 from 7:30 PM to 10:30 PM<\/h5>","protected":false},"featured_media":30665,"template":"","meta":[],"product_brand":[],"product_cat":[15,37,73],"product_tag":[51,55,60],"class_list":{"0":"post-30505","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-uncategorized","7":"product_cat-abcdi","8":"product_cat-gestaodeclinicas","9":"product_tag-abcdi","10":"product_tag-cbr-clinicas","11":"product_tag-gestao","13":"first","14":"instock","15":"virtual","16":"taxable","17":"purchasable","18":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/30505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":42,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/30505\/revisions"}],"predecessor-version":[{"id":36995,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/30505\/revisions\/36995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media\/30665"}],"wp:attachment":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media?parent=30505"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_brand?post=30505"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_cat?post=30505"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_tag?post=30505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}