{"id":38683,"date":"2026-08-04T11:38:31","date_gmt":"2026-08-04T14:38:31","guid":{"rendered":"https:\/\/cursosonline.cbr.org.br\/?post_type=product&p=38683"},"modified":"2026-08-06T16:54:51","modified_gmt":"2026-08-06T19:54:51","slug":"gestao-de-clinicas-2026-modulo-fortaleza-setembro","status":"publish","type":"product","link":"https:\/\/cursosonline.cbr.org.br\/en\/curso\/gestao-de-clinicas-2026-modulo-fortaleza-setembro\/","title":{"rendered":"Clinic Management 2026 \u2013 Fortaleza Module \u2013 September"},"content":{"rendered":"
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In-person - 30 spots per class - 16 hours of coursework<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OBJECTIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Essential to the good performance of any company, its managers must have in-depth knowledge of the market in which they operate in order to develop an appropriate and realistic strategic plan that allows for a response time adequate to the speed of change.<\/p>

The supplementary health insurance market has undergone significant changes due to the risk of financial sustainability. We have seen many changes in regulations, vertical integration of health insurance companies, increased co-payments by beneficiaries, the emergence of new remuneration models, and health plan consumers seeking ways to reduce costs, among other developments.<\/p>

We need to know who the main "players" in the market are and how the dynamics between them work. The more we understand and the more up-to-date we are with events, the better we can devise actions and plans that reduce risks and seize the opportunities created by these changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROGRAM CONTENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Supplementary Healthcare in Brazil
<\/span><\/strong><\/p>

  • Main Public and Private Entities<\/li>
  • Tables of Medical Procedures in Supplementary Healthcare<\/span><\/li>
  • Dynamics of Medical Procedure Tables<\/li>
  • Dynamics of Materials and Medication Tables<\/li>
  • COPISS in Supplementary Healthcare<\/li>
  • COTAQ in Quality Programs<\/li>
  • COSA\u00daDE in Mandatory Healthcare Coverage (ANS List)<\/li>
  • Technical Usage Guidelines (DUT)<\/li>
  • CONITEC in the Inclusion of New Technologies in Health<\/li>
  • ANS List of Procedures for Atualiza\u00e7\u00e3o<\/li><\/ul>

    Monitoring Regulations<\/b><\/p>

    • The Constant Metamorphoses of Supplemental Health<\/li>
    • Key Legislation Relevant to the Segment<\/span><\/li>
    • Changes to the TISS Standard
      History of the CBHPM Scaled Discount<\/span><\/li>
    • PIS and COFINS for Clinics under the Actual Profit Regime<\/li>
    • Classification of Clinics for Income Tax Purposes<\/li>
    • The Benefits of Outsourcing Core Business Activities<\/li><\/ul>

      Supplemental Healthcare Numbers<\/b><\/p>

      • Evolution of Inflation in Brazil versus ANS Adjustments<\/li>
      • Evolution of Beneficiaries of Supplementary Health Insurance<\/li>
      • Coverage Rates (%) by Private Health Plans<\/li>
      • Active Operators with Beneficiaries<\/li>
      • Claims ratio of Health Insurance Providers<\/li>
      • Revenue from Operator Fees<\/li>
      • Public Information on ANS Claim Denials<\/li>
      • Use of D-TISS in Consulting Supplementary Health Data<\/li>
      • Offer of Radiologists and Diagnostic Imaging Specialists<\/li>
      • Offer of Radiology and Diagnostic Imaging Equipment<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        Actions of the Professional Defense of the CBR<\/b><\/p>

        • Key Areas of Focus in the Professional Defense Committee<\/li>
        • Achievements at the AMB Technical Chamber Meetings<\/span><\/li>
        • Highlights of CBR's Participation in ANS and ANVISA Meetings<\/li>
        • Planning Next Year's Professional Defense<\/li><\/ul>

          Current Scenario and Future Prospects<\/b><\/p>

          • The Vertical Integration of Health Insurance Companies<\/li>
          • Diagnostic Imaging Clinics Facing Verticalization<\/li>
          • Evolution of the Relationship Between Health Insurance Companies and Providers<\/li>
          • Change in the Compensation Model \u2013 Providers Assuming Risk<\/li>
          • Electronic Medical Records \u2013 Better Use of Exams<\/li>
          • Medical Protocol \u2013 Appropriate Treatment<\/li>
          • Primary Health Care \u2013 Early Diagnosis and Reduction of Claims<\/li>
          • Telemedicine \u2013 Reducing Claims and Improving Benefit Allocation<\/li>
          • Artificial Intelligence \u2013 Reducing the Demand for Doctors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            SPEAKERS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Carlos Moura<\/span><\/h5>

            He is a Business Administrator with an MBA in IT from USP and an International Human Talent Development Course from the University of Central Florida. With extensive knowledge of the Brazilian diagnostic medicine market, he is an Economic Advisor to the Brazilian College of Radiology and Diagnostic Imaging (CBR), which he represents as a member of the Supplementary Health Information Standardization Committee (COPISS) and the Sector Quality Assessment Technical Committee (COTAQ). He is a partner in Moura Assessoria, a management consultancy in the field of diagnostic medicine. Over the last fifteen years, he has held executive positions in the administrative, commercial and financial areas in the diagnostic medicine segment, among others.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            Rodolfo Siqueira<\/span><\/h5>

            Graduated in Business Administration with emphasis in Information Technology, he has over 12 years of experience in the Brazilian supplementary health market. He held leadership positions in the areas of Market Intelligence, Controllership, Receivables, Commercial and Imaging Diagnostic Management at the fourth largest Diagnostic Medicine company in the world (DASA). He is currently the Manager of Management Consulting for Imaging Diagnostic Clinics, with automation projects, revenue increase and cost reduction, ensuring great results for clients and management training in the health segment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            REGISTRATION FEES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Special Condition:<\/strong>
            For every doctor registered in good standing, the clinic is entitled to register one administrative staff member with... 40% discount, <\/strong>the cost of this registration will be R$ 1,131.00<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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            Special Condition:<\/strong>
            For each non-member physician registered, the clinic is entitled to register one administrative staff member with... 40% discount, <\/strong>the cost of this registration will be R$ 1,209.60<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            GENERAL INFORMATION<\/strong><\/h4>\n

            *DISCOUNT NOT CUMULATIVE<\/span>*<\/span><\/strong><\/h4>\n
            Value for Members <\/span><\/span>Compliant
            \n<\/span><\/span>CBR\/ABCDI or SOCEARA
            \n<\/span><\/span>R$ 1,885.00<\/span><\/span><\/h5>\n

            \n<\/span><\/span>Price for Non-Members
            \n<\/span>R$ 2,016.00<\/span><\/h5>\n

            \n<\/span>Special condition for multiple registrations.
            \nAsk us how!<\/strong><\/span><\/h5>\n

            \nLocation:<\/span>
            \n<\/strong>Auditorium of the Hospitals Union
            \nPereira Filgueiras Street 2020 \u2013 10th floor
            \nAldeota neighborhood \u2013 Fortaleza \u2013 CE
            \n<\/strong><\/span><\/h5>","protected":false},"featured_media":38800,"template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[37,17,30,73],"product_tag":[51,55,60],"class_list":["post-38683","product","type-product","status-publish","has-post-thumbnail","product_cat-abcdi","product_cat-cbr-clinicas","product_cat-cursos","product_cat-gestaodeclinicas","product_tag-abcdi","product_tag-cbr-clinicas","product_tag-gestao","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/38683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":41,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/38683\/revisions"}],"predecessor-version":[{"id":39164,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/38683\/revisions\/39164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media\/38800"}],"wp:attachment":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media?parent=38683"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_brand?post=38683"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_cat?post=38683"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_tag?post=38683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}