{"id":40852,"date":"2026-09-28T18:02:56","date_gmt":"2026-09-28T21:02:56","guid":{"rendered":"https:\/\/cursosonline.cbr.org.br\/?post_type=product&p=40852"},"modified":"2026-10-20T13:45:51","modified_gmt":"2026-10-20T16:45:51","slug":"2026-webinar-valor-nao-e-preco","status":"publish","type":"product","link":"https:\/\/cursosonline.cbr.org.br\/en\/curso\/2026-webinar-valor-nao-e-preco\/","title":{"rendered":"2026 \u2013 WEBINAR \u2013 VALUE IS NOT PRICE"},"content":{"rendered":"
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OBJECTIVE<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Your clinic delivers technology, medical expertise, diagnostic security, and experience every day. But does the patient perceive all this value?<\/p>

In radiology, discussions about sustainability often focus on costs, pricing, and margins. Meanwhile, an important issue may be going unnoticed: Is the value that the clinic delivers truly being perceived and communicated?<\/strong><\/p>

No webinar \u201c"Value is not price"\u201d<\/strong>, We will present a new perspective on the diagnostic imaging market and provoke a fundamental reflection:<\/p>

Is your clinic simply offering tests, or is it effectively communicating everything it truly delivers to the patient?<\/strong><\/p>

The meeting will show why. Price and value are different concepts.<\/strong> and how narrative, experience, and perception can influence the way a patient understands and chooses a healthcare service. This distinction is the central focus of the project developed for the sector.\u00a0<\/p>

What will be covered?<\/h3>
  • Why competing solely on price and efficiency can limit growth;<\/li>
  • The difference between price<\/strong> and perceived value<\/strong>;<\/li>
  • What does a clinic really deliver beyond the examination?;<\/li>
  • How narrative, experience, and communication influence the perception of value;<\/li>
  • The patient's role as a decision-maker;<\/li>
  • Practical examples of feature-based communication versus value-based communication;<\/li>
  • Ways to expand operations in the private market without losing sight of the quality and essence of medicine.<\/li><\/ul>

    The content stems from the idea that communicating value doesn't mean creating something that doesn't exist, but rather making the real benefits already delivered by radiology more visible and understandable, such as safety, reduced uncertainty, time savings, and peace of mind.\u00a0<\/p>

    Who is it for?<\/h3>

    Radiologists, physicians, partners, managers, directors, and leaders of clinics and diagnostic imaging services who wish to rethink their positioning, patient experience, and private market.<\/p>

    \ud83d\udcc5 October 8, 2026<\/strong>
    \ud83d\udd56 7pm<\/strong>
    \ud83d\udcbb Online<\/strong><\/p>

    Value is different from price. Find out why.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    MODERATOR<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Dr. Augusto Antunes<\/span><\/h5>
    CBR Communications Director
    Full member of CBR
    Medical Director of Axial Intelig\u00eancia Diagn\u00f3stica \u2013 Grupo Allian\u00e7a; Coordinator of NEPIA \u2013 N\u00facleo de Ensino, Pesquisa e Inova\u00e7\u00e3o Allian\u00e7a; Visiting Professor at Funda\u00e7\u00e3o Dom Cabral \u2013 FDC.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    SPEAKER<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Anderson Mattozinhos<\/span><\/h5>
    Economist with an MBA in Behavioral Economics
    20 years of experience in diagnostic imaging
    Lead auditor since 2015
    Partner at the Ultrimagem clinic.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Your clinic delivers value. But does the patient perceive it?<\/strong><\/h3>\n

    Technology, medical knowledge, safety, timeliness, empathy, and uncertainty reduction are all part of delivering radiology services.<\/p>\n

    But when all of this is presented as just one \u201c"exam"\u201d<\/strong>, Part of that value may disappear from the patient's mind.<\/p>\n

    Free webinar \u201c"Value is not price"\u201d<\/strong>, We will show why diagnostic imaging clinics need to move beyond cost discussions and start talking about... value perception, experience and positioning<\/strong>.<\/p>\n

    \ud83d\udcc5 October 8, 2026<\/strong>
    \n\ud83d\udd56 7pm<\/strong>
    \n\ud83d\udcbb Online<\/strong><\/p>\n

    Value is different from price. Find out why.<\/strong><\/p>\n

    \ud83d\udc49 Sign up for free.<\/p>","protected":false},"featured_media":41310,"template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[17,29],"product_tag":[55,60],"class_list":["post-40852","product","type-product","status-publish","has-post-thumbnail","product_cat-cbr-clinicas","product_cat-webinars","product_tag-cbr-clinicas","product_tag-gestao","first","instock","virtual","taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/40852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":14,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/40852\/revisions"}],"predecessor-version":[{"id":41051,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/40852\/revisions\/41051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media\/41310"}],"wp:attachment":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media?parent=40852"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_brand?post=40852"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_cat?post=40852"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_tag?post=40852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}