{"id":41012,"date":"2026-10-05T10:05:48","date_gmt":"2026-10-05T13:05:48","guid":{"rendered":"https:\/\/cursosonline.cbr.org.br\/?post_type=product&p=41012"},"modified":"2026-10-08T20:36:13","modified_gmt":"2026-10-08T23:36:13","slug":"radiologia-de-valor","status":"publish","type":"product","link":"https:\/\/cursosonline.cbr.org.br\/en\/curso\/radiologia-de-valor\/","title":{"rendered":"Value Radiology"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

GENERAL INFORMATION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
How to build and communicate perceived value for the patient and strengthen performance in the private market.<\/strong><\/h5>

You don't just sell exams. You deliver security, clarity, time, and reduced uncertainty.<\/strong><\/p>

The course Value Radiology<\/strong> It was developed for radiologists, managers, and leaders who want to understand how to make the real value delivered by Diagnostic Imaging services more visible, strengthening the patient experience, differentiating the clinic, and enhancing its performance in the private market.<\/p>

Format:<\/strong> Online, with live meetings.
Duration:<\/strong> 5 weeks.
Meetings:<\/strong> 5 live online meetings, each lasting 1 hour.
Frequency:<\/strong> weekly.
Between meetings:<\/strong> Short content pieces in a Nano Learning format, with 3 to 7 minute capsules and applied micro-challenges.
Mentoring:<\/strong> Mentoring phase after the fifth meeting.
Dates:<\/strong> October 20th and 27th; November 3rd, 10th and 17th.
Schedule:<\/strong> 7:30 PM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

OBJECTIVE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To train radiologists, managers, and leaders of Diagnostic Imaging services in Identify, build, and communicate the value of your services.<\/strong>, utilizing strategies of narrative, patient experience, differentiation, and perceived value.<\/p>

By the end of the program, participants will be able to structure a clearer value proposition, develop experiences that reinforce this perception, and build practical actions to expand their presence in the private sector.<\/p>

Target audience<\/h2>

Radiologists, partners, directors, managers, administrators, and other leaders of clinics and diagnostic imaging services interested in value strategies, patient experience, differentiation, and development of the private market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

PROGRAM CONTENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Course content<\/h2>

Meeting 1 \u2014 The Survival Trap<\/strong>
Value is different from price, commoditization of services, dependence on margin logic, and identification of the real value delivered by radiology.<\/p>

Meeting 2 \u2014 Mastering the Narrative of Value<\/strong>
How to communicate the service based on the benefits perceived by the patient, transforming technical language into information that conveys safety, clarity, speed, and peace of mind.<\/p>

Meeting 3 \u2014 Emotion and Experience as Vehicles of Value<\/strong>
Patient journey, critical points of the diagnostic experience, welcoming, communication, and building differentiated experiences.<\/p>

Meeting 4 \u2014 Value-Based Pricing and Specific Market<\/strong>
Perceived value, willingness to pay, offer development, differentiation, and opportunities in the specific market.<\/p>

Meeting 5 \u2014 Building the Value Machine in the Clinic<\/strong>
Value culture, team alignment, indicators, change management, and implementation plan.<\/p>

The sequence follows the structure outlined in the original program. \u00a0\u00a0\u00a0<\/p>

Teaching method<\/h2>

The course uses the methodology of Nano Learning<\/strong>, combining live online meetings with short, focused content provided between meetings.<\/p>

The proposal favors the practical and progressive application of knowledge. Each stage presents actionable concepts and micro-challenges related to the participant's reality, allowing learning to be incorporated as the course progresses. \u00a0\u00a0\u00a0\u00a0<\/p>

Mentoring<\/h2>

Following the meetings, participants will have a mentoring phase focused on applying the concepts developed during the program.<\/p>

Aspects such as value proposition, narrative, experience, offering for the specific market, and defining the first implementation actions will be addressed. \u00a0\u00a0\u00a0\u00a0<\/p>

Final deliverable<\/h2>

By the end of the program, each participant will develop a Value Blueprint<\/strong>, bringing together:<\/p>

Value proposition + patient experience + offering for the private market + value narrative.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

DIFFERENTIALS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  • A program developed specifically for the context of Radiology and Diagnostic Imaging.<\/li>
  • This is not a traditional sales course.<\/li>
  • It integrates strategy, patient experience, communication, management, and marketing.<\/li>
  • Short, applicable content through Nano Learning.<\/li>
  • Practical challenges developed within the participant's own reality.<\/li>
  • Developing a project during the course.<\/li>
  • Mentoring to support implementation.<\/li>
  • Focus on perceived value, always supported by the actual clinical quality of the service.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    PRICES AND DISCOUNTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    *DISCOUNT NOT CUMULATIVE*<\/strong><\/p>\n

    R$ 200.00 \u2013 Price for a CBR Associate Physician in good standing \/ ABCDI Clinic in good standing \/ PADI with a valid certificate<\/p>\n

    R$ 350.00 \u2013 Price for Non-CBR Members<\/p>\n

    Special condition for multiple registrations.
    Ask us how!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    TEACHER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    Anderson Mattozinhos<\/span><\/h5>

    Economist with an MBA in Behavioral Economics
    20 years of experience in diagnostic imaging
    Lead auditor since 2015
    Partner at the Ultrimagem clinic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    How to build and communicate perceived value for the patient and strengthen performance in the private market.<\/h2>\n

    Live online format!<\/h2>\n

    You don't just sell exams. You deliver security, clarity, time, and reduced uncertainty.<\/strong><\/p>","protected":false},"featured_media":41216,"template":"","meta":{"_members_access_role":[],"_members_access_error":""},"product_brand":[],"product_cat":[17,30],"product_tag":[55],"class_list":["post-41012","product","type-product","status-publish","has-post-thumbnail","product_cat-cbr-clinicas","product_cat-cursos","product_tag-cbr-clinicas","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/41012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":38,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/41012\/revisions"}],"predecessor-version":[{"id":41277,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product\/41012\/revisions\/41277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media\/41216"}],"wp:attachment":[{"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/media?parent=41012"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_brand?post=41012"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_cat?post=41012"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/cursosonline.cbr.org.br\/en\/wp-json\/wp\/v2\/product_tag?post=41012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}