2026 – WEBINAR – VALUE IS NOT PRICE

Your clinic delivers technology, medical expertise, diagnostic security, and experience every day. But does the patient perceive all this value?

In radiology, discussions about sustainability often focus on costs, pricing, and margins. Meanwhile, an important issue may be going unnoticed: Is the value that the clinic delivers truly being perceived and communicated?

No webinar “"Value is not price"”, We will present a new perspective on the diagnostic imaging market and provoke a fundamental reflection:

Is your clinic simply offering tests, or is it effectively communicating everything it truly delivers to the patient?

The meeting will show why. Price and value are different concepts. and how narrative, experience, and perception can influence the way a patient understands and chooses a healthcare service. This distinction is the central focus of the project developed for the sector. 

What will be covered?

• Why competing solely on price and efficiency can limit growth;
• The difference between price and perceived value;
• What does a clinic really deliver beyond the examination?;
• How narrative, experience, and communication influence the perception of value;
• The patient's role as a decision-maker;
• Practical examples of feature-based communication versus value-based communication;
• Ways to expand operations in the private market without losing sight of the quality and essence of medicine.

The content stems from the idea that communicating value doesn't mean creating something that doesn't exist, but rather making the real benefits already delivered by radiology more visible and understandable, such as safety, reduced uncertainty, time savings, and peace of mind. 

Who is it for?

Radiologists, physicians, partners, managers, directors, and leaders of clinics and diagnostic imaging services who wish to rethink their positioning, patient experience, and private market.

📅 October 8, 2026
🕖 7pm
💻 Online

Value is different from price. Find out why.